Downy Fluff is a very light, nearly pure white featuring minimal undertones and a bright character. With an LRV of 94, it enhances natural light, making it a top choice for kitchens, bathrooms, and open floor plans. For a cross-brand equivalent, Vista Paint's Alicia is a near-identical match. PPG's Snow Storm runs close as well.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.