Pure White reads as a clean very light, nearly pure white, shaped by its very balanced undertones. With an LRV of 100, it maximizes light reflection, making it ideal for ceilings, trim, or whole-room whites. For a cross-brand equivalent, Dunn-Edwards's White is a near-identical match. Colorhouse's Bisque .01 runs close as well.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.