A clean very light, nearly pure white, Traffic White gets its personality from very balanced undertones. With an LRV of 96, it maximizes light reflection, making it ideal for ceilings, trim, or whole-room whites. The closest cross-brand match is Dunn-Edwards's Lighthouse, a near-identical match. Behr's Smart White is another strong alternative. Its exceptionally high reflectance makes it a go-to choice for maximizing light in any space.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.