Chalk is a very light, nearly pure white with minimal undertones that give it a clean quality. With an LRV of 94, it maximizes light reflection, making it ideal for ceilings, trim, or whole-room whites. The closest cross-brand match is Dunn-Edwards's Snowflake, a near-identical match. Colorhouse's Imagine .05 is another strong alternative.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.