White Now! is a relaxed very light, warm orange with evenly balanced undertones. With an LRV of 90, it creates a welcoming atmosphere in bedrooms, family rooms, and entryways. For a cross-brand equivalent, Dutch Boy's Dove White is a near-identical match. Dunn-Edwards's Foggy Day runs close as well. Its exceptionally high reflectance makes it a go-to choice for maximizing light in any space.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.