Both striking and nuanced, Rich Desires is a medium, saturated warm pink with warm rose undertones. With an LRV of 52, it adds character to a space without overpowering it, working well in home offices, mudrooms, and powder rooms. For a cross-brand equivalent, Hirshfield's's Groovy is a near-identical match. Behr's Pink Damask runs close as well.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.