Velour reads as a gentle light, warm neutral, shaped by its subtle blush undertones. With an LRV of 67, it works beautifully as a whole-home color, adding warmth to kitchens and living spaces. The closest cross-brand match is Hirshfield's's Velour, a near-identical match. Valspar's Classic Lilac is another strong alternative.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.