Jay's New Toy presents as a deep, warm red with honey-warm undertones and a earthy mood. With an LRV of 27, it creates a cocooning effect, perfect for moody bedrooms, libraries, and intimate dining rooms. Hirshfield's offers Romeo O Romeo as a near-identical match, while Benjamin Moore's Cherry is also very similar. Try it alongside a cool-toned accent to create visual balance, or lean into warmth with natural wood tones.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.