With sun-kissed undertones, Dollar General Red is a spirited medium, saturated warm red. With an LRV of 35, it adds character to a space without overpowering it, working well in home offices, mudrooms, and powder rooms. The closest cross-brand match is Dunn-Edwards's Red Icon, with only a slight difference visible side by side. Benjamin Moore's Tricycle is another strong alternative.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.