Defined by soft pink undertones, Amethyst Violet is a cozy deep, warm purple. With an LRV of 30, it grounds a space with quiet intensity, working beautifully in dens, master bedrooms, and formal dining rooms. Behr's Euphoric Magenta is the nearest cross-brand equivalent, a near-identical match.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.