Fortune Red is a cozy medium, warm red with warm golden undertones. With an LRV of 31, it provides enough depth for visual interest while remaining approachable — ideal for dining rooms and studies. For a cross-brand equivalent, MPC's Arapaho Red Met. is an extremely close match. Vista Paint's Red Alert runs close as well.
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.
Merlot Magic
#AE3D55
Delta E: 2.85 (close)
Color schemes built around this color — each swatch links to the closest matching paint.
Warm tones with cozy appeal — welcoming and comfortable
Cool hues with soft contrast — serene and restful
Complementary hues with punch — dynamic and striking