Viva La Bleu is a elegant light, cool blue with evenly balanced undertones. With an LRV of 72, it offers a serene backdrop for bedrooms, bathrooms, and reading nooks. For a cross-brand equivalent, Hirshfield's's Innuendo is with only a slight difference visible side by side. Behr's Cloudberry runs close as well. It complements both bright whites and charcoal grays, making it easy to build a cohesive palette around.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.