Preference Red is a deep, warm red with subtle blush undertones that give it a easygoing quality. With an LRV of 30, it creates a cocooning effect, perfect for moody bedrooms, libraries, and intimate dining rooms. The closest cross-brand match is PPG's Red Red Wine, an extremely close match. Behr's Formal Maroon is another strong alternative.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.