Concord Jam is a medium, warm neutral — gentle in tone, with subtle blush undertones. With an LRV of 38, it strikes a balance that suits both traditional and contemporary spaces, from dining rooms to dens. The most similar option from Behr is Vigorous Violet, an extremely close match.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.